Learn to read marketplace ads. 8 guides

Short, practical lessons on the numbers and decisions behind every case study on this site: what ACOS, ROAS and TACoS mean, how to structure campaigns, and how to scale without losing control.

Start here Strategy

ACOS, ROAS and TACoS: which number should you actually manage to?

Learning path

8 lessons, in order.

8 Browse by topic

Strategy

4 guides

The thinking that sits behind every account we run: metrics, scaling, listings and planning.

StrategyBeginner · 2 min

ACOS, ROAS and TACoS: which number should you actually manage to?

Three metrics, three different questions. Here is what each one tells you, how they relate, and how to set a target from your own margin.

StrategyBeginner · 1 min

Fix the listing before you raise the ad budget

Ads send shoppers to your product page. If the page does not convert, more spend just buys more of the same result. A pre-spend checklist.

StrategyIntermediate · 2 min

How to scale ad spend without losing control of efficiency

Growing spend usually costs some efficiency. The goal is to choose how much, watch the right signals, and know when to hold. A calm approach to scaling.

StrategyIntermediate · 1 min

Festive-season ad planning for Amazon and Flipkart sellers

The big sale events reward preparation. A before, during and after plan for inventory, listings, budgets and monitoring.

Amazon

2 guides

Campaign structure and search-term control for Amazon Ads.

AmazonBeginner · 2 min

How to structure Amazon Sponsored Products so you can actually read them

A clean campaign structure turns an ad account from a pile of numbers into something you can act on every week. Here is a simple, repeatable layout.

AmazonIntermediate · 2 min

Stop paying for clicks that cannot convert: a weekly search-term review

A simple weekly routine for finding wasted spend in your Amazon search-term report, with a way to decide when a term has had enough chances.

Flipkart

1 guide

What to get right before and after you advertise on Flipkart.

FlipkartBeginner · 2 min

Flipkart Ads for sellers: what to get right before you raise the budget

Advertising on Flipkart rewards a healthy catalogue and steady pacing. A practical checklist of what to check first and what to watch after launch.

Myntra

1 guide

Aligning fashion assortment, sizes and budgets with the season.

MyntraIntermediate · 2 min

Planning Myntra advertising around fashion seasonality

Fashion demand moves in waves. How to line up assortment, size availability and ad budgets so Myntra spend meets demand instead of chasing it.

See it in practice

The same ideas, in real accounts.

Every guide connects to a case study, so you can see the numbers behind the lesson.

Open the case studies

Clothing — Amazon ads +119% spend scaled · 4.02x roas (aug) · +91% sales growth

Stationery — Amazon ads +44% spend scaled · 4.22x roas (aug) · +55% sales growth

Stationery — Flipkart ads 5.7x spend scaled · 7.68x troi (aug) · +127% sales growth

Want these ideas applied to your account?

The free audit maps spend, structure and catalogue health, and flags where efficiency is leaking.