The wins, and the accounts still being worked on.
Real marketplace ad-account performance, shown by product category rather than brand name to protect client privacy. We include the results where efficiency softened, because that is where the useful decisions are made.
How to read these metrics.
Marketplaces name things differently. Each term links to the guide that explains it.
ROAS
Return on ad spend: ad-attributed sales divided by ad spend. 4.0x means ₹4 of sales for every ₹1 spent.
Read the guideACOS
Advertising cost of sales: ad spend divided by ad-attributed sales. The inverse of ROAS, shown as a percentage.
Read the guideTACoS
Total advertising cost of sales: ad spend divided by total sales, organic included. It shows whether ads are pulling the whole account up.
Read the guideTROI
Flipkart's total return on ad investment. Used on the Flipkart card in place of ROAS.
Read the guideNew to these metrics? Start here.
Our short lessons explain ACOS, ROAS and TACoS, campaign structure and scaling — in the order that makes the case studies easy to follow.
Open the guidesWant your own account read this way?
The free audit maps spend, structure and catalogue health, and flags where efficiency is leaking.